Introduction to Our Privacy Commitment
At Nukeproof®, we’re passionate about creating high-performance mountain bikes designed for serious riders who push boundaries. We understand that your privacy matters as much as the quality of our bikes, pedals, and components. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit nukeproofco.com or interact with our brand.
Just as we meticulously engineer every component of our bikes to withstand the toughest trails, we’ve carefully crafted this privacy policy to ensure your data receives the same level of protection and respect. Our commitment to privacy is as unwavering as our dedication to creating exceptional mountain biking equipment.
What Information We Collect
Information You Provide to Us
When you ride with Nukeproof®, we collect certain information you share with us, including:
- Personal identification information: Name, email address, postal address, phone number
- Account credentials: Username and password when you create an account
- Order and transaction details: Products purchased, payment information, billing and shipping details
- Customer service interactions: Information you provide when contacting our support team
- Marketing preferences: Your communication preferences and subscription choices
- User-generated content: Reviews, testimonials, or comments you submit
- Survey responses: Feedback you provide through surveys or research
Information Collected Automatically
Like riding down different terrains adjusts your suspension automatically, our website collects certain information when you visit:
- Device information: Type of device, operating system, browser type, screen resolution
- Usage data: Pages visited, time spent on site, links clicked, browsing patterns
- Location data: General location based on IP address
- Technical identifiers: IP address, cookies, web beacons, and similar technologies
- Performance data: Site errors, load times, and other technical metrics
Information From Third Parties
Sometimes we receive information from partners, just like we collaborate with pro riders to perfect our designs:
- Social media information: When you interact with our social platforms or use social login features
- Demographic and interest data: From third-party services to better understand our customers
- Payment and verification services: To process transactions and prevent fraud
- Retail partners: When you purchase Nukeproof® products through authorized dealers
How We Use Your Information
We use your information to enhance your Nukeproof® experience in the following ways:
Essential Operations
- Processing and fulfilling your orders
- Managing your account and providing customer support
- Sending transactional messages about your purchases or account
- Maintaining the security and functionality of our website
- Verifying your identity for account access and purchases
Product and Service Enhancement
- Improving our mountain bikes, components, and accessories based on customer feedback and preferences
- Developing new products and features that meet rider needs
- Enhancing website usability and technical performance
- Troubleshooting issues and optimizing user experience
- Customizing website content based on your browsing history
Marketing and Communication
- Sending promotional offers, newsletters, and updates (when you’ve opted in)
- Informing you about new product launches, events, and partnerships
- Creating personalized recommendations based on your preferences
- Inviting you to participate in surveys or provide feedback
- Managing contests, promotions, and special events
Business Analysis and Planning
- Analyzing purchasing trends and customer behavior
- Measuring the effectiveness of our marketing campaigns
- Conducting market research and product development
- Forecasting demand and optimizing inventory
- Evaluating business performance and setting strategic goals
Legal Basis for Processing
Just as we build our bikes on solid frames, we process your data based on these legal foundations:
Contractual Necessity
We process certain information to fulfill our contract with you when you purchase Nukeproof® products, create an account, or use our services.
Legitimate Interests
We process information based on our legitimate business interests, including:
- Providing exceptional customer service
- Improving our products and services
- Marketing our products to interested customers
- Preventing fraud and ensuring security
- Managing our business operations effectively
Consent
Where required by law, we process information based on your explicit consent, which you can withdraw at any time.
Legal Obligation
We process information to comply with legal requirements, such as maintaining tax records and responding to legal requests.
How We Share Your Information
We share your information carefully, just as we meticulously select our component partners:
Service Providers
We work with trusted third parties who help us operate our business:
- Payment processors for secure transactions
- Shipping and logistics partners for product delivery
- Customer service platforms to handle inquiries
- Marketing services to manage communications
- Analytics providers to improve our website
- Cloud storage services to securely store data
Business Partners
We may share information with:
- Authorized retailers and distributors
- Sponsored athletes and brand ambassadors
- Co-marketing partners for joint promotions
- Manufacturing partners for product customization
Legal Requirements
We may disclose information when required by law:
- In response to legal process or government requests
- To protect our rights, privacy, safety, or property
- To investigate potential fraud or security issues
- In connection with a merger, acquisition, or business transfer
Your Privacy Rights and Choices
You have control over your data, just like you have control on the trail:
Access and Portability
You have the right to:
- Access personal information we hold about you
- Receive a copy of your data in a structured, commonly used format
- Verify the accuracy of your information
Correction and Deletion
You can request:
- Correction of inaccurate or incomplete information
- Deletion of your personal information where appropriate
- Removal from marketing communications at any time
Restriction and Objection
You may:
- Restrict certain types of processing
- Object to processing based on legitimate interests
- Withdraw consent for optional processing activities
Managing Your Preferences
Take control of your experience:
- Update account details through your profile settings
- Modify marketing preferences via email subscription options
- Manage cookie settings through our cookie banner
- Opt out of personalized advertising by adjusting your browser settings
- Contact our privacy team directly for specific requests
Cookie Policy
Like shock absorbers that adjust to the terrain, cookies help customize your experience:
What Are Cookies?
Cookies are small text files stored on your device that help us recognize you and remember your preferences.
Types of Cookies We Use
Essential Cookies
- Enable core functionality
- Remember your cart contents
- Maintain secure login sessions
- Cannot be disabled as they’re necessary for site function
Performance Cookies
- Collect anonymous usage statistics
- Help us understand how visitors use our site
- Improve website performance
- Identify and resolve technical issues
Functionality Cookies
- Remember your preferences
- Personalize content based on your choices
- Enable social sharing features
- Enhance your browsing experience
Marketing Cookies
- Track your browsing habits across websites
- Deliver relevant advertisements
- Measure advertising effectiveness
- Connect your social media activity
Managing Cookies
You can control cookies through:
- Our cookie consent banner
- Your browser settings
- Third-party opt-out tools
Data Security
We protect your data with the same care we put into reinforcing our frames:
Security Measures
We implement appropriate technical and organizational safeguards:
- Encryption of sensitive data during transmission and storage
- Secure payment processing through certified providers
- Regular security assessments and vulnerability testing
- Access controls and authentication requirements
- Continuous monitoring for suspicious activities
Data Retention
We keep your information only as long as necessary:
- Account information: While your account remains active
- Transaction data: According to tax and legal requirements
- Marketing preferences: Until you unsubscribe
- Website usage data: For a reasonable period to analyze trends
Breach Notification
In the unlikely event of a data breach:
- We will promptly investigate the incident
- Notify affected individuals as required by law
- Cooperate with authorities as necessary
- Take steps to mitigate potential harm
International Data Transfers
Like our bikes that travel worldwide, your data may cross borders:
Cross-Border Processing
Your information may be transferred to and processed in countries other than your country of residence, including the United States and European countries where our servers, service providers, and business operations are located.
Transfer Safeguards
When transferring data internationally, we ensure appropriate safeguards:
- Standard contractual clauses approved by regulatory authorities
- Vendor assessments and data processing agreements
- Compliance with regional privacy frameworks
- Additional measures as required by applicable laws
Children’s Privacy
Just as we create specific bikes for different age groups, we take special care with younger users’ data:
Age Restrictions
Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children.
Parental Consent
If we learn we have collected information from a child under 16:
- We will promptly delete such information
- Parents may contact us to review, modify, or delete their child’s information
- We will require verifiable parental consent before collecting any information
Changes to This Privacy Policy
Our privacy practices may evolve, just like our bike technology:
Policy Updates
We may update this Privacy Policy periodically to reflect:
- Changes in our business practices
- New regulations and legal requirements
- Enhanced privacy protections
- New features or services
Notification Methods
When we make significant changes, we’ll notify you through:
- Prominent notice on our website
- Email notification to registered users
- Update to the “Last Modified” date at the top of this policy
- Other appropriate channels based on the nature of changes
Specific Regional Privacy Rights
European Economic Area (EEA) and UK Residents
If you are located in the EEA or UK, you have specific rights under the General Data Protection Regulation (GDPR) and UK Data Protection Act:
- Right to be informed: This policy provides transparent information about our data practices
- Right of access: Request confirmation of whether we process your personal data and receive a copy
- Right to rectification: Correct inaccurate personal data
- Right to erasure: Request deletion of your personal data in certain circumstances
- Right to restrict processing: Limit how we use your data in specific situations
- Right to data portability: Receive your data in a structured, machine-readable format
- Right to object: Object to processing based on legitimate interests or direct marketing
- Rights related to automated decision-making: Not be subject to decisions based solely on automated processing
California Residents
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):
- Right to know: Request categories and specific pieces of personal information collected
- Right to delete: Request deletion of personal information
- Right to correct: Request correction of inaccurate personal information
- Right to opt-out: Opt out of the sale or sharing of personal information
- Right to limit use of sensitive personal information: Restrict processing of sensitive data
- Right to non-discrimination: Receive equal service and pricing even if you exercise your rights
Additional Regional Privacy Frameworks
We comply with various regional privacy requirements, including:
- Canadian Personal Information Protection and Electronic Documents Act (PIPEDA)
- Australian Privacy Principles
- New Zealand Privacy Act
- Brazil’s General Data Protection Law (LGPD)
Glossary of Terms
To help you better understand our privacy practices, here are explanations of key terms:
- Personal Information: Any information that identifies or can be used to identify you directly or indirectly
- Processing: Any operation performed on personal data, including collection, recording, organization, storage, modification, retrieval, use, disclosure, or deletion
- Data Controller: The entity (Nukeproof®) that determines the purposes and means of processing personal data
- Data Processor: A third party that processes personal data on behalf of Nukeproof®
- Cookies: Small text files placed on your device to recognize you and remember your preferences
- IP Address: A unique numerical identifier assigned to each device connected to a computer network
- Legitimate Interest: A lawful basis for processing where there’s a genuine business need that doesn’t override your rights
- Consent: Freely given, specific, informed, and unambiguous indication of your wishes
Commitment to Privacy by Design
At Nukeproof®, we believe privacy should be built in from the start, just like the quality we engineer into every bike frame:
Privacy by Design Principles
- Proactive not reactive: We anticipate privacy issues before they arise
- Privacy as the default setting: User data is automatically protected
- Privacy embedded into design: Privacy is an essential component of our systems
- Full functionality: We deliver positive-sum, not zero-sum solutions
- End-to-end security: Full lifecycle protection of your data
- Visibility and transparency: Our practices are open and accountable
- User-centric approach: We respect user privacy and provide user-friendly options
Conclusion
Your trust is as important to us as your satisfaction with our mountain bikes and components. We are committed to maintaining the highest standards of privacy protection while delivering the exceptional products and experiences Nukeproof® is known for.
By choosing Nukeproof®, you’re not just getting world-class mountain biking equipment—you’re partnering with a company that respects your privacy rights and is committed to transparent, responsible data practices.
Thank you for taking the time to understand how we protect your information. If you have any questions or feedback about this policy, please don’t hesitate to contact us.
