Nukeproof® is a brand renowned for producing high-performance mountain bikes and components designed for serious riders who demand the ultimate in engineering excellence and innovative design. From our industry-leading full suspension bikes to our world-championship winning pedals, we’ve built our reputation on creating products that excel in the most demanding conditions while maintaining the perfect balance of durability, performance, and rider-focused design.
Our Heritage
The Nukeproof story began in the late 1980s when the mountain biking revolution was just taking hold. What started as a small operation focused on producing high-quality disc hubs quickly evolved into one of the most respected names in mountain biking. Our founding philosophy was simple yet powerful: create products that enable riders to push boundaries, tackle more challenging terrain, and elevate their performance to new heights.
Throughout our history, we’ve remained true to that original vision while continuously evolving our approach to design, manufacturing, and rider experience. The mountain biking landscape has changed dramatically since our early days, but our commitment to engineering excellence and passion for the sport has remained unwavering.
Engineering Excellence
At the core of every Nukeproof product is a dedication to engineering excellence that goes beyond industry standards. Our design process begins with understanding the real-world challenges riders face on the trail, whether that’s navigating technical downhill sections, powering through enduro stages, or finding flow on everyday trail rides.
Our engineering team combines decades of collective experience with cutting-edge design tools and methodologies. We utilize advanced computer modeling, prototype extensively, and implement rigorous testing protocols that exceed industry requirements. This approach allows us to create products that not only perform exceptionally well but also stand the test of time in terms of durability and reliability.
Our full suspension platforms showcase this engineering philosophy perfectly. We’ve developed proprietary suspension systems that deliver optimal performance across various riding conditions, providing the perfect balance of pedaling efficiency, small-bump sensitivity, and big-hit capability. Every aspect of the suspension kinematics is carefully calculated and tested to ensure riders experience consistent, predictable performance even in the most challenging situations.
Professional Testing & Development
What truly sets Nukeproof apart is our collaborative approach to product development. We work closely with professional athletes who push our products to their absolute limits in the most demanding race environments around the world. This real-world testing provides invaluable feedback that informs our design iterations and ensures our products perform at the highest level.
Our partnership with world-class riders like Sam Hill has been instrumental in developing products that excel at the elite level of competition. Sam’s multiple World Championship and Enduro World Series titles riding Nukeproof bikes stand as a testament to the performance capabilities of our designs. The feedback loop between our athletes and engineering team creates a continuous cycle of improvement that benefits every rider who chooses Nukeproof.
This professional testing extends beyond just our complete bikes to include all of our components. Our pedal line, for example, has been refined through countless hours of professional riding and feedback, resulting in platforms that provide optimal grip, durability, and performance across all riding conditions.
The Nukeproof Range
Full Suspension Mountain Bikes
Our full suspension mountain bike lineup represents the pinnacle of our design philosophy. Each model is purpose-built to excel in specific riding disciplines while maintaining the versatility modern riders demand.
The Mega, our flagship enduro platform, has established itself as one of the most capable and well-rounded bikes in its category. Designed to conquer the most technical trails and enduro race courses, the Mega offers a perfect balance of climbing efficiency and downhill performance. Available in both carbon and aluminum frame options and with wheel size configurations to suit different rider preferences, the Mega exemplifies our commitment to creating bikes that inspire confidence in all conditions.
The Giga extends our full suspension capabilities into the realm of super-enduro, offering increased travel and stability for riders who prioritize downhill performance without sacrificing the ability to pedal back up for another run. With progressive geometry and our advanced suspension platform, the Giga excels on the steepest, most technical terrain while remaining surprisingly agile and responsive.
For riders focused primarily on downhill performance, our Dissent platform delivers World Cup-level capabilities in a package that’s been proven at the highest levels of competition. Developed with input from our downhill racing team, the Dissent combines advanced kinematics with race-proven geometry to create a bike that’s both incredibly fast and remarkably composed on even the most challenging downhill courses.
Our Reactor trail bike brings Nukeproof performance to everyday riding, offering a lively, responsive feel that makes the most of flowing singletrack while having the capability to handle technical features with ease. The Reactor exemplifies our belief that advanced technology and design should enhance the riding experience for all riders, not just those competing at the elite level.
Electric Mountain Bikes
Embracing the evolution of mountain biking, our electric mountain bike range brings Nukeproof performance to the e-MTB category. Models like the Megawatt take the proven platforms of our traditional bikes and integrate powerful, reliable electric assist systems that expand riding possibilities without compromising the handling characteristics that define the Nukeproof experience.
Our approach to e-MTB design focuses on creating bikes that feel natural and intuitive, with power delivery that complements rather than overwhelms the riding experience. We’ve carefully tuned our suspension kinematics to work harmoniously with the additional weight and power of electric systems, ensuring our e-MTBs maintain the same predictable, confidence-inspiring handling as our traditional bikes.
Components
While our complete bikes showcase our comprehensive approach to design, our component offerings allow riders to bring Nukeproof performance to their existing setups. Our pedal lineup, in particular, has earned a reputation for exceptional performance, durability, and value.
The Horizon pedal range offers options for every riding style, from the race-proven Sam Hill Enduro pedals to our downhill-specific models. Each pedal is designed with attention to factors like platform size, pin placement, and bearing durability to create products that enhance rider connection and control.
Our handlebar options continue this focus on performance and rider interface, with carbon and aluminum options featuring carefully considered dimensions, sweep, and compliance characteristics. Similarly, our stems, grips, and other touchpoint components are designed to complement our bikes while offering versatility for riders looking to customize their setups.
The Rider Experience
Beyond the technical specifications and performance capabilities, what truly defines Nukeproof is the experience we create for riders. Every design decision is made with the rider’s experience in mind, from the way a bike responds to input on technical climbs to how it maintains composure through high-speed rough sections.
We understand that confidence is key to enjoying mountain biking to its fullest, and our products are designed to inspire that confidence regardless of the rider’s experience level. Whether it’s the perfect balance point of our suspension systems, the intuitive handling characteristics of our frame geometry, or the reliable grip of our pedals, every aspect of our products works together to create a seamless, enjoyable riding experience.
This rider-focused approach extends beyond just product performance to include factors like serviceability, compatibility, and longevity. We design our products to be easy to maintain, compatible with a wide range of aftermarket components, and built to last through seasons of hard riding. This comprehensive view of the rider experience sets Nukeproof apart in an industry that often focuses too narrowly on individual performance metrics.
Community and Culture
At Nukeproof, we believe that mountain biking is more than just a sport—it’s a community and a culture that brings people together through shared experiences on the trail. We’re proud to be part of this community and strive to contribute positively to its growth and development.
Through our support of events, trail initiatives, and rider development programs, we work to ensure that mountain biking remains accessible and enjoyable for riders of all backgrounds and ability levels. We celebrate the diversity of the mountain biking community and recognize that our sport is at its best when it welcomes everyone who wants to experience the joy of riding.
Our team riders serve as ambassadors not just for our brand but for the sport as a whole, demonstrating the skill, dedication, and sportsmanship that define mountain biking at its best. From World Cup downhill races to local enduro events, Nukeproof riders showcase the performance of our products while embodying the spirit of the mountain biking community.
Sustainability and Responsibility
As a brand that draws inspiration from the natural environments where mountain biking takes place, we recognize our responsibility to protect these spaces for future generations. We’re committed to reducing the environmental impact of our operations through initiatives focused on sustainable materials, responsible manufacturing processes, and thoughtful packaging solutions.
We design our products with durability as a primary consideration, recognizing that the most sustainable product is one that doesn’t need to be replaced. By creating bikes and components that stand up to years of hard riding, we help reduce waste and resource consumption in the cycling industry.
Our commitment to responsibility extends to our supply chain as well. We work closely with our manufacturing partners to ensure fair labor practices, safe working conditions, and environmental compliance throughout the production process. By building these relationships on a foundation of shared values, we create a positive impact that extends beyond just our products.
Innovation and Future Vision
While we’re proud of our heritage and current product lineup, Nukeproof is always looking forward to the next innovation that will enhance the mountain biking experience. Our research and development team is constantly exploring new materials, manufacturing techniques, and design approaches that could lead to meaningful improvements in performance, durability, or rider experience.
This forward-looking perspective is balanced with a deep respect for the fundamentals of good design. We don’t pursue innovation merely for its own sake but rather focus on changes that bring tangible benefits to riders. This approach has allowed us to develop products that incorporate cutting-edge technology while maintaining the reliability and intuitive performance that riders expect from Nukeproof.
As mountain biking continues to evolve, with new riding styles, trail types, and technologies emerging, Nukeproof remains committed to evolving alongside the sport. Whether it’s adapting our designs to accommodate changing wheel standards, integrating electronic components, or reimagining suspension kinematics, we approach each new challenge with the same passion and attention to detail that has defined our brand from the beginning.
The Nukeproof Promise
When you choose a Nukeproof product, you’re not just getting a bike or component—you’re getting the culmination of years of development, testing, and refinement focused on creating the best possible mountain biking experience. Our promise to riders is simple: every Nukeproof product will deliver exceptional performance, durability, and value while enhancing your connection to the trail.
This promise is backed by our commitment to customer service and support. We stand behind our products with comprehensive warranty coverage and a team dedicated to helping riders get the most from their Nukeproof equipment. From initial setup advice to troubleshooting and maintenance guidance, we’re here to ensure your Nukeproof experience extends well beyond the initial purchase.
Join the Nukeproof Journey
Whether you’re a competitive racer looking for that winning edge, an experienced rider seeking to elevate your trail experience, or someone just discovering the joy of mountain biking, Nukeproof offers products designed to enhance your riding journey. Our range of bikes and components provides options for every riding style, preference, and budget without compromising on the performance and quality that define the Nukeproof brand.
We invite you to explore our product lineup, connect with our community of riders, and experience for yourself why Nukeproof has earned its reputation as a leader in mountain bike innovation. From local trails to World Cup podiums, Nukeproof equipment is helping riders around the world push their limits and discover new possibilities on two wheels.
Join us on this journey and discover what Nukeproof can bring to your mountain biking experience. The trail awaits—are you ready?
